WEBTOON x American Airline & JetBlue
Are you gearing up for holiday travels with American Airlines or JetBlue? If so, WEBTOON has you covered with seamless Wi-Fi experiences. As part of this collaboration, I took on the challenge of designing captivating visual tailored to engage and resonate with our partners' audience.
Role: art direction, design
Deliverable: off-platform tile, in-app graphics
Early Iterations
My earlier designs were crafted to resonate with both anime and manga enthusiasts. I integrated elements like WEBTOON's scrolling format, manga effects, and imagery like clouds to symbolize the essence of flying.
Final Iterations
The final design boasts a dynamic background and a character directly engaging with the audience. This combination embodies the essence of becoming the viewer's NEW OBSESSION,.